Director: Mohan Sharma, Music Director: Raeez Jamal Khan,Cast:Asrani, S. M. Zaheer, Rajan Sharma, Prithvi Zutshi, Annanya, Rajveer Sharma,Megha Chatterjee, Smita Jaykar, Rajendra Sharma, Shabnam Kapoor, Tanveer, Ganesh Yadav
With a mega starcast of Bollywood ie :
Ranjeet, Aman Verma, Surendra Pal, S. M. Zaheer, Waquar, Smita Jaykar, Sashi Sharma, Trupti, Jaya Mathur, Arpita Pandya, Firoz and many others.
*Music by Rajkamal (Mahabharat fame)
*Singer of the serial is none other than Sonu Nigam
*Lyrics are penned by Naques Layall Puri (Film Henna, Serials such as Basera etc)
*Script Writer- Dr. Achla Nagar (Famous for unusual writer of film such as Nikah, Baghban,
and TV Serial Basera etc)
*Pilot Episode Director- Mr. Surinder Mohan (Jubilee hit films such as Apke Deewane etc)
*DIRECTOR- Mr. Chander H. Behl (T.V. serial Basera, Chingari, Gharana and Piya Ka Ghar, presently showing on Zee TV)
The Serial will be soon aired on doordarshan’s National Network at Prime Time.
Posted online: Friday, December 08, 2006 at 0000 hours IST
The 48th Annual General Meeting of the Cine & TV Artistes’ Association was held on November 12 recently which was attended by almost 650 members of the Association.The function was presided over by Dara Singh, president. Guests of honour were Zeenat Aman, AK Hangal, BM Vyas and Baldev Khosa.To start with the general body paid tributes to the veteran artistes who had left for their heavenly above. The general body also unanimously decided to expel the membership of Acharya Lakhan Bharadwaj for acting willfully in a manner hostile and prejudicial to the Association.The house welcomed the 10% special discount scheme offered to CINTAA’s members and their family members by GO Airlines with thunderous applause.
The felicitation function was taken over and compered by Gajendra Chauhan and Deep Dhillon in their own style. They introduced the awardees to the house, spoke about their outstanding performance, distinction and achievements during their long stay on the cinema screen as artistes.
Living veterans felicited were Zeenat Aman, Jayshree T., Meena Rai, Asha Parekh, Yunus Pervez. S.M Zaheer and Saakshi were felicitated from the category of TV artistes, Chandrakant Gor who was felicited as the veteran director received his award from Baldev Khosa, artistes who were honoured posthomously was Late Kamal Deep.Veteran artiste Chandrashekhar received the CINTAA Trophy and a bouquet from Dara Singh. Amitabh and Jaya Bachchan were honoured in absentia while A.K. Hangal, Rajshree Solanki, Viju Khote and Shivaji Satam collected their mementoes individually.
kids, the Pathan brothers would never listen to their teachers, parents or relatives, recounts their father, Mehboob Khan Pathan. But one day, they did listen to their hearts and excelled in what they do best, cricket, and were selected for the Indian cricket team.
Banking on this, Tata Indicom – the Tata Teleservices brand – has brought Yusuf Khan Pathan on board to endorse the brand along with Irfan Khan Pathan, who was already associated with the brand. A TV commercial featuring the two brothers has been launched as part of the ongoing ‘Suno Dil Ki Awaaz’ campaign.
Both the brothers carry the unique traits of being outstanding sportsmen. Yusuf Khan Pathan, an all-rounder, has made his mark as a hard-hitting batsman and off-spinner, while Irfan Khan Pathan is considered by many, with reason, as the most talented swing and seam bowler to emerge from India since Kapil Dev. They personify “new India”, with their tremendous energy, self-confidence and the desire to achieve and excel.
Welcoming the brothers into the Tata Indicom family, Abdul Khan, vice-president, marketing, Tata Teleservices, says in an official statement, “Tata Indicom is a rapidly growing, youthful and energetic brand, having a strong emotional connect with its subscribers because it urges them to listen to their heart – ‘Suno Dil Ki Awaaz’. The Pathan brothers portray similar attributes because they excel in their field with a strong ‘dil ki awaaz’ driving them. Their association with Tata Indicom truly personifies the brand identity.”
Tata Indicom had undergone a major repositioning exercise, centred on a new tagline, ‘Suno Dil Ki Awaaz’ (Listen to Your Heart) in mid-2008. The tagline was arrived at after conducting extensive research across various segments and age groups in different parts of the country.
The campaign, which spins around the emotional quotient, is crafted to ensure that people believe in the brand. The essence of the brand positioning implies that Tata Indicom is not only urging consumers to follow their hearts, but is also listening to its customers.
Speaking to afaqs!, Khan reveals that, initially, it was Irfan Pathan’s story and his rise to becoming a celebrated cricketer from the humble beginnings of a Vadodara mosque that acted as a key insight and gave birth to the concept of ‘Suno Dil Ki Awaaz’. Subsequently, Tata Indicom filmed different celebrities, including Lalit Modi, Karan Johar and young actors such as Prachi Desai and Himesh Reshammiya, with this positioning.
“All of them have, in their life, listened to their heart and followed it,” explains Khan.
Contract Advertising handles the creative duties of the brand. Raj Nair, senior vice-president and executive creative director, and Gopi Puthran, creative group head, have worked on this particular TVC. The film has been produced by Via Us Films and directed by Razy Ghei. The music has been composed by Dhruv Ghanekar (of Ashu-Dhruv fame).
S M Zaheer
When asked about the technique of slice-of-life advertising employed in the campaign, he says, “The Pathan brothers grew up in very modest surroundings. Their father used to work in a mosque in Vadodara. A couple of incidents in the film are inspired by events that actually occurred, which helped us conceptualise the film and write the moving narrative that is spoken by the father.”
The media mix of the campaign will include TV and cinema as the lead media, supported by outdoor and retail. An innovative below-the-line package is also under development and discussion. The media duties are being handled by Lodestar Universal.
“The film has been shot at locations in Vadodara and Sankheda, which is a small town about two hours by road from Vadodara. Of the roughly 5,000 population in the town, around 4,999 were bystanders at the shoot. It was literally like the whole village had gathered to watch the shoot. So, there were crowd control issues,” relates Nair………